Landing Pages
From A/B testing landing pages, ensuring consistency in brand voice, key product highlights, and targeted messaging, to increasing average order value (AOV) and conversion rates, UA&C’s approach focuses on clearly defining page hierarchy, from hero products to top sellers and deals, ensuring the user journey aligns with either a sales- or story-focused approach.
modular hierarchy
Hero Module
Highlight either a product-centric or persona-driven hero to capture initial attention and set the tone.
Bestseller Carousel
Feature the top 2-3 products prominently, ensuring customers can quickly access popular choices and seamlessly add to cart without leaving the homepage.
Founder/Brand Story
Share the unique brand heritage or founder's journey, creating a personal connection that underscores the product's value and story.
Customer Reviews
Showcase trust signals, allowing potential customers to see genuine feedback and gain confidence in the product through the experiences of others.
